PESO Framework infographic

PESO Framework is an easy-to-use infographic designed to help businesses understand the difference between Paid, Earned, Shared, and Owned media—and how each can support a stronger communications strategy.
 
Use this quick-reference guide to understand where your content and media efforts fit within the PESO Framework and identify opportunities to build greater visibility, credibility, and reach.
 
Know the difference. Understand the strategy. Make your media work harder for your business.